Winter 2008

Seth relocated to Los Angeles in 2006 and has been a busy man ever since. Seth has been involved in two of the most prominent Automotive-Lifestyle shows of the last few years. He was a senior member of the team that brought ‘Bullrun’’ to Spike, as well as the key Producer on ‘Setup’ – an ‘American Idol’ styled show on Speed (Fox Sports) which was competition based and centered on the search for the next great American race car driver. Before working in Reality, Seth produced commercials and music videos, independently and for Fallout Films.

Most recently, Seth Produced the Doritos 2008 Super Bowl Commercial – ‘Giant Mouse Trap’ – which was ranked #5 by Ad Age and #4 by USA Today for ‘Best Of’ Super Bowl 2008.

Previously, Seth lived and worked in the NYC production world. During that time he held a staff position at historic Kaufman Astoria Studios, working on projects ranging from the first Strokes music video, with director Roman Coppola, to ‘Crossing Over with John Edward,’ the BBC‘s ‘Top of the Pops’ and Paramount Pictures/DreamWorks SKG feature film ‘The Stepford Wives’. During this time Seth also worked in production on feature films (‘Speak,’ ‘Petty Crimes’), produced commercials (including one for Asian Telecommunications powerhouse NTT DoCoMo, with DCA Advertising/Densu Corp.), and events (including ones for Canon USA and Aventis). Seth has produced a variety of short films, (including ‘Semmelweis,’ ‘Red Letters,’ and ‘The Balloonist,’) that have gained festival attention. Many of these films received funding from companies such as Fuji Film and The Warner Brothers Picture Production Award. He also produced the ‘Big Brother’ -like Russian Reality show, ‘Golod’. Many of these projects were completed under the GoPicture Productions banner, the company Seth owned and operated. New York also saw Seth working in the professional art world, collaborating with emerging installation artist Justin Lowe.

Seth is a graduate of Hampshire College, a leader in alternative education, receiving his B.A. in Media Arts in 2000. On campus he created and produced the very popular college network show ‘CTV,’ as well as worked with, and received a grant from, The Lemelson National Program for Innovation, Entrepreneurship and Creativity, now headquartered at MIT. Seth is the only artist to ever receive a grant from this program. He also received the very prestigious Cooper Hewitt Best of Design Award, from the Cooper Hewitt Museum and Smithsonian Institute. This is the highest design award given scholastically in the Untied Sates. Seth wrote his first feature script ‘SpeakEasy’ as his senior project.